Original language | English |
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Title of host publication | Consuming Books |
Subtitle of host publication | The Marketing and Consumption of Literature |
Editors | Stephen Brown |
Place of Publication | London, U. K. |
Publisher | Routledge India |
Pages | 160-166 |
Number of pages | 7 |
ISBN (Print) | 0415367670, 9780203020128 |
DOIs | |
Publication status | Published - 30 Mar 2006 |
Publication series
Name | Routledge Interpretive Marketing Research |
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ASJC Scopus subject areas
- General Business,Management and Accounting
- Economics, Econometrics and Finance(all)