Symbolic brands and authenticity of identity performance

Richard Elliott, Andrea Davies

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)
Original languageEnglish
Title of host publicationBrand Culture
EditorsJ. Schroeder, M. Salzer-Morling
Place of PublicationLondon, U. K.
PublisherRoutledge
ISBN (Print)9780415355995
Publication statusPublished - 2005

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