| Original language | English |
|---|---|
| Title of host publication | Brand Culture |
| Editors | J. Schroeder, M. Salzer-Morling |
| Place of Publication | London, U. K. |
| Publisher | Routledge |
| ISBN (Print) | 9780415355995 |
| Publication status | Published - 2005 |
Symbolic brands and authenticity of identity performance
Richard Elliott, Andrea Davies
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section
9
Citations
(SciVal)