Sustainable marketing and marketing sustainability

E. Arnould, M. Press

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationThe Business of Sustainability
Subtitle of host publicationTrends, Policies, Practices and Stories of Success
EditorsS. G. McNall, J. Herschauer
Place of PublicationOxford, U. K.
ISBN (Print)9780313384943
Publication statusPublished - 2011

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