Sustainable marketing and marketing sustainability

E. Arnould, M. Press

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Business of Sustainability
Subtitle of host publicationTrends, Policies, Practices and Stories of Success
EditorsS. G. McNall, J. Herschauer
Place of PublicationOxford, U. K.
PublisherPraeger
ISBN (Print)9780313384943
Publication statusPublished - 2011

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