Sustainable Fashion: Current and Future Research Directions

Amira Mukendi, Iain Davies, Pierre McDonagh, Sarah Glozer

Research output: Contribution to journalArticlepeer-review

125 Citations (SciVal)
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The sustainable fashion literature is fragmented across the management discipline, leaving the path to a sustainable fashion future unclear. As of yet, there has been no attempt to bring these insights together, or to more generally explore the question of “what do we know about sustainable fashion and where do we go from here?” The aim of this review paper is to bring together the sustainable fashion field, identifying opportunities for societal impact and further research.

A systematic literature review was conducted from the first appearances of sustainable fashion in the management literature in 2000 up to articles published in June 2019, resulting in 465 included articles.

The results illustrate that sustainable fashion research is largely defined by two approaches: pragmatic change and radical change. Our findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future.

Research limitations/implications:
What is known about sustainable fashion is constantly evolving with a variety of contributions from multiple fields. The paper aims to provide a representative sample of the state of sustainable fashion in management literature to date, but space limitations make a full exploration of all contributions impossible.

Practical implications:
This review provides decision makers with insights that have been synthesised from across the management field.

This review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.
Original languageEnglish
Pages (from-to)2873-2909
JournalEuropean Journal of Marketing
Issue number11
Early online date27 Feb 2020
Publication statusPublished - 2 Dec 2020


  • Sustainable Fashion
  • Sustainability
  • Ethical Fashion
  • Marketing Ethics
  • Sustainable Business Models


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