Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

W. Kilbourne, P. Mcdonagh, A. Prothero

Research output: Contribution to journalArticle

275 Citations (Scopus)
Original languageEnglish
Pages (from-to)4-24
JournalJournal of Macromarketing
Volume17
Issue number1
DOIs
Publication statusPublished - 1 Jun 1997

Keywords

  • Sustainability

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