Original language | English |
---|---|
Pages (from-to) | 4-24 |
Journal | Journal of Macromarketing |
Volume | 17 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jun 1997 |
Keywords
- Sustainability
W. Kilbourne, P. Mcdonagh, A. Prothero
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 4-24 |
Journal | Journal of Macromarketing |
Volume | 17 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jun 1997 |