Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

W. Kilbourne; P. Mcdonagh; A. Prothero

doi:10.1177/027614679701700103

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

W. Kilbourne, P. Mcdonagh, A. Prothero

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Research output: Contribution to journal › Article › peer-review

355 Citations (SciVal)

Original language	English
Pages (from-to)	4-24
Journal	Journal of Macromarketing
Volume	17
Issue number	1
DOIs	https://doi.org/10.1177/027614679701700103
Publication status	Published - 1 Jun 1997

Keywords

Sustainability

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title = "Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm",

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author = "W. Kilbourne and P. Mcdonagh and A. Prothero",

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AU - Kilbourne, W.

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AU - Prothero, A.

PY - 1997/6/1

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Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

Keywords

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