Sustainable consumption

activism, innovation and brands

Pierre McDonagh, Diane M. Martin

Research output: Contribution to journalSpecial issue

1 Citation (Scopus)
118 Downloads (Pure)
Original languageEnglish
Pages (from-to)1379-1382
Number of pages4
JournalJournal of Marketing Management
Volume31
Issue number13-14
Early online date13 Aug 2015
DOIs
Publication statusPublished - 2 Sep 2015

Keywords

  • Sustainability

Cite this

Sustainable consumption : activism, innovation and brands. / McDonagh, Pierre; Martin, Diane M.

In: Journal of Marketing Management, Vol. 31, No. 13-14, 02.09.2015, p. 1379-1382.

Research output: Contribution to journalSpecial issue

McDonagh, Pierre ; Martin, Diane M. / Sustainable consumption : activism, innovation and brands. In: Journal of Marketing Management. 2015 ; Vol. 31, No. 13-14. pp. 1379-1382.
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