Sustainable consumption: activism, innovation and brands

Pierre McDonagh, Diane M. Martin

Research output: Contribution to journalSpecial issue

1 Citation (Scopus)
171 Downloads (Pure)
Original languageEnglish
Pages (from-to)1379-1382
Number of pages4
JournalJournal of Marketing Management
Volume31
Issue number13-14
Early online date13 Aug 2015
DOIs
Publication statusPublished - 2 Sep 2015

Keywords

  • Sustainability

Cite this