| Original language | English |
|---|---|
| Pages (from-to) | 1379-1382 |
| Number of pages | 4 |
| Journal | Journal of Marketing Management |
| Volume | 31 |
| Issue number | 13-14 |
| Early online date | 13 Aug 2015 |
| DOIs | |
| Publication status | Published - 2 Sept 2015 |
Keywords
- Sustainability
Sustainable consumption: activism, innovation and brands
Pierre McDonagh, Diane M. Martin
Research output: Contribution to journal › Special issue › peer-review
3
Citations
(SciVal)
184
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