Sustainable consumption: activism, innovation and brands

Pierre McDonagh; Diane M. Martin

doi:10.1080/0267257X.2015.1066565

Sustainable consumption: activism, innovation and brands

Pierre McDonagh, Diane M. Martin

Research output: Contribution to journal › Special issue › peer-review

3 Citations (SciVal)

199 Downloads (Pure)

Original language	English
Pages (from-to)	1379-1382
Number of pages	4
Journal	Journal of Marketing Management
Volume	31
Issue number	13-14
Early online date	13 Aug 2015
DOIs	https://doi.org/10.1080/0267257X.2015.1066565
Publication status	Published - 2 Sept 2015

Keywords

Sustainability

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10.1080/0267257X.2015.1066565

SIJMM Editorial- Marketing Management and Sustainable Consumption5
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 13th Aug 2015, available online: http://www.tandfonline.com/10.1080/0267257X.2015.1066565
Accepted author manuscript, 22.8 KBLicence: Unspecified

Cite this

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title = "Sustainable consumption: activism, innovation and brands",

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author = "Pierre McDonagh and Martin, {Diane M.}",

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AU - McDonagh, Pierre

AU - Martin, Diane M.

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VL - 31

SP - 1379

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JF - Journal of Marketing Management

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Sustainable consumption: activism, innovation and brands

Keywords

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Pierre McDonagh

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