Abstract
This paper provides a synthesis and critical assessment of the sustainability marketing literature, from the period 1998-2013, building on a previous assessment from 1971 to 1998. It details research within major marketing journals and critically assesses this research in relation to the on-going conversation which focuses on marketing's relationship with the natural environment. Differences in the content and depth of sustainability coverage in marketing journals are considered. Potential avenues for future sustainability marketing research are proposed, with a particular call for theoretical and managerial reflections which tackle broader systemic and institutional issues within the discipline.
Original language | English |
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Pages (from-to) | 1186-1219 |
Number of pages | 35 |
Journal | Journal of Marketing Management |
Volume | 30 |
Issue number | 11-12 |
Early online date | 22 Aug 2014 |
DOIs | |
Publication status | Published - 22 Aug 2014 |
Keywords
- Sustainability
- sustainability marketing
- literature review
- critical marketing
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Pierre McDonagh
- Management - Professor
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
- Centre for Qualitative Research
Person: Research & Teaching