Studying Entrepreneurship-as-Practice Visually: Data Strategies and Analytical Considerations

W. G.Will Zhao, Lina Ba

Research output: Contribution to journalArticlepeer-review


The objective of this essay is to forge a more explicit link between the “visual turn” and the “practice turn” in entrepreneurship research. Specifically, we explore three key aspects of mobilizing visual methods for studying entrepreneurship-as-practice (EaP), i.e., data sources, collection strategies, and analytical perspectives, highlighting the important theoretical and empirical promises that visual methods hold for said research. This essay bears implications for researchers and educators working at the intersection of entrepreneurship research, the practice theory, and visual methods.

Original languageEnglish
Article number751270
JournalFrontiers in Psychology
Publication statusPublished - 17 Feb 2022


  • analytical considerations
  • data collection
  • data sources
  • entrepreneurship-as-practice
  • practice turn
  • visual turn

ASJC Scopus subject areas

  • Psychology(all)


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