Studying Entrepreneurship-as-Practice Visually: Data Strategies and Analytical Considerations

W. G.Will Zhao, Lina Ba

Research output: Contribution to journalArticlepeer-review

Abstract

The objective of this essay is to forge a more explicit link between the “visual turn” and the “practice turn” in entrepreneurship research. Specifically, we explore three key aspects of mobilizing visual methods for studying entrepreneurship-as-practice (EaP), i.e., data sources, collection strategies, and analytical perspectives, highlighting the important theoretical and empirical promises that visual methods hold for said research. This essay bears implications for researchers and educators working at the intersection of entrepreneurship research, the practice theory, and visual methods.

Original languageEnglish
Article number751270
JournalFrontiers in Psychology
Volume13
DOIs
Publication statusPublished - 17 Feb 2022

Bibliographical note

Funding Information:
WZ would like to thank his former colleagues at Stanford University SCANCOR and the participants at his 2018 talk and 2019 panel at Lakehead University for their valuable comments on earlier versions of this essay.

Keywords

  • analytical considerations
  • data collection
  • data sources
  • entrepreneurship-as-practice
  • practice turn
  • visual turn

ASJC Scopus subject areas

  • General Psychology

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