Student choice in higher education: Motivations for choosing to study at an international branch campus

Stephen Wilkins, Melodena Stephens Balakrishnan, Jeroen Huisman

Research output: Contribution to journalArticle

  • 58 Citations

Abstract

The international branch campus has emerged as a prominent feature on the international higher education landscape. Although there exists a fairly substantial body of literature that has sought to identify the motivations or choice criteria used by international students to select countries and institutions, there has to date been little research on student motivations for studying at an international branch campus. This quantitative study, using the push-pull model of international student destination choice as its theoretical framework, involved 320 undergraduate and postgraduate students studying at branch campuses in the United Arab Emirates (UAE). It was found that the main motivations of students who choose to study at an international branch campus are different to those students who choose to study at home campuses. Thus, we propose a revised model of international student destination choice, which incorporates two distinct sets of push and pull factors – one that applies to the home campuses of Western universities and one that applies to international branch campuses. In addition to developing the theory on international student choice, our findings may be used by higher education institutions to better understand both their existing and potential students, with the view to applying segmentation techniques in their marketing activities.
LanguageEnglish
Pages413-433
JournalJournal of Studies in International Education
Volume16
Issue number5
Early online date5 Dec 2011
DOIs
StatusPublished - Nov 2012

Fingerprint

education
student
United Arab Emirates
marketing
university

Keywords

  • international branch campuses
  • push-pull model
  • United Arab Emirates (UAE)
  • student choice
  • student decision making

Cite this

Student choice in higher education: Motivations for choosing to study at an international branch campus. / Wilkins, Stephen; Balakrishnan, Melodena Stephens; Huisman, Jeroen.

In: Journal of Studies in International Education, Vol. 16, No. 5, 11.2012, p. 413-433.

Research output: Contribution to journalArticle

Wilkins, Stephen ; Balakrishnan, Melodena Stephens ; Huisman, Jeroen. / Student choice in higher education: Motivations for choosing to study at an international branch campus. In: Journal of Studies in International Education. 2012 ; Vol. 16, No. 5. pp. 413-433.
@article{7c08705eb8674e51990b793b71534e1f,
title = "Student choice in higher education: Motivations for choosing to study at an international branch campus",
abstract = "The international branch campus has emerged as a prominent feature on the international higher education landscape. Although there exists a fairly substantial body of literature that has sought to identify the motivations or choice criteria used by international students to select countries and institutions, there has to date been little research on student motivations for studying at an international branch campus. This quantitative study, using the push-pull model of international student destination choice as its theoretical framework, involved 320 undergraduate and postgraduate students studying at branch campuses in the United Arab Emirates (UAE). It was found that the main motivations of students who choose to study at an international branch campus are different to those students who choose to study at home campuses. Thus, we propose a revised model of international student destination choice, which incorporates two distinct sets of push and pull factors – one that applies to the home campuses of Western universities and one that applies to international branch campuses. In addition to developing the theory on international student choice, our findings may be used by higher education institutions to better understand both their existing and potential students, with the view to applying segmentation techniques in their marketing activities.",
keywords = "international branch campuses, push-pull model, United Arab Emirates (UAE), student choice, student decision making",
author = "Stephen Wilkins and Balakrishnan, {Melodena Stephens} and Jeroen Huisman",
year = "2012",
month = "11",
doi = "10.1177/1028315311429002",
language = "English",
volume = "16",
pages = "413--433",
journal = "Journal of Studies in International Education",
issn = "1028-3153",
publisher = "Sage Publications",
number = "5",

}

TY - JOUR

T1 - Student choice in higher education: Motivations for choosing to study at an international branch campus

AU - Wilkins, Stephen

AU - Balakrishnan, Melodena Stephens

AU - Huisman, Jeroen

PY - 2012/11

Y1 - 2012/11

N2 - The international branch campus has emerged as a prominent feature on the international higher education landscape. Although there exists a fairly substantial body of literature that has sought to identify the motivations or choice criteria used by international students to select countries and institutions, there has to date been little research on student motivations for studying at an international branch campus. This quantitative study, using the push-pull model of international student destination choice as its theoretical framework, involved 320 undergraduate and postgraduate students studying at branch campuses in the United Arab Emirates (UAE). It was found that the main motivations of students who choose to study at an international branch campus are different to those students who choose to study at home campuses. Thus, we propose a revised model of international student destination choice, which incorporates two distinct sets of push and pull factors – one that applies to the home campuses of Western universities and one that applies to international branch campuses. In addition to developing the theory on international student choice, our findings may be used by higher education institutions to better understand both their existing and potential students, with the view to applying segmentation techniques in their marketing activities.

AB - The international branch campus has emerged as a prominent feature on the international higher education landscape. Although there exists a fairly substantial body of literature that has sought to identify the motivations or choice criteria used by international students to select countries and institutions, there has to date been little research on student motivations for studying at an international branch campus. This quantitative study, using the push-pull model of international student destination choice as its theoretical framework, involved 320 undergraduate and postgraduate students studying at branch campuses in the United Arab Emirates (UAE). It was found that the main motivations of students who choose to study at an international branch campus are different to those students who choose to study at home campuses. Thus, we propose a revised model of international student destination choice, which incorporates two distinct sets of push and pull factors – one that applies to the home campuses of Western universities and one that applies to international branch campuses. In addition to developing the theory on international student choice, our findings may be used by higher education institutions to better understand both their existing and potential students, with the view to applying segmentation techniques in their marketing activities.

KW - international branch campuses

KW - push-pull model

KW - United Arab Emirates (UAE)

KW - student choice

KW - student decision making

UR - http://www.scopus.com/inward/record.url?scp=84867095416&partnerID=8YFLogxK

UR - http://dx.doi.org/10.1177/1028315311429002

U2 - 10.1177/1028315311429002

DO - 10.1177/1028315311429002

M3 - Article

VL - 16

SP - 413

EP - 433

JO - Journal of Studies in International Education

T2 - Journal of Studies in International Education

JF - Journal of Studies in International Education

SN - 1028-3153

IS - 5

ER -