Strategic marketing and operations relationships: the case of the lean enterprise

Niall Piercy, N Rich

Research output: Contribution to journal › Article › peer-review

15 Citations (SciVal)

Original language	English
Pages (from-to)	145-161
Number of pages	17
Journal	Journal of Strategic Marketing
Volume	12
Issue number	3
DOIs	https://doi.org/10.1080/0965254042000262896
Publication status	Published - 2004

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