Strategic marketing and operations relationships: the case of the lean enterprise

Niall Piercy, N Rich

Research output: Contribution to journal › Article › peer-review

6 Citations (SciVal)

Original language	English
Pages (from-to)	145-161
Number of pages	17
Journal	Journal of Strategic Marketing
Volume	12
Issue number	3
Publication status	Published - 2004

Cite this

@article{47442af3d26b490a9a72f49b866ccbc0,

title = "Strategic marketing and operations relationships: the case of the lean enterprise",

author = "Niall Piercy and N Rich",

year = "2004",

language = "English",

volume = "12",

pages = "145--161",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "3",

}