Strategic Advertising Management (2nd ed.)

Larry Percy, Richard Elliott

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationOxford, U. K.
PublisherOxford University Press
ISBN (Print)9780199274895
Publication statusPublished - 2005

Cite this

Percy, L., & Elliott, R. (2005). Strategic Advertising Management (2nd ed.). Oxford University Press.