Strategic Advertising Management

Larry Percy, John Rossiter, Richard Elliott

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationOxford, U. K.
PublisherOxford University Press
ISBN (Print)9780198782322
Publication statusPublished - 2001

Cite this

Percy, L., Rossiter, J., & Elliott, R. (2001). Strategic Advertising Management. Oxford University Press.