Abstract
Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's "sensory experience." The key question is how should a company design its multisensory atmospherics in store to ensure that the return on its investment is worthwhile? This paper reviews the scientific evidence related to visual, auditory, tactile, olfactory, and gustatory aspects of the store environment and their influence on the consumer's shopping behavior. The findings emphasize the need for further research to address how the multisensory retail environment shapes customer experience and shopping behavior.
| Original language | English |
|---|---|
| Pages (from-to) | 472-488 |
| Number of pages | 17 |
| Journal | Psychology and Marketing |
| Volume | 31 |
| Issue number | 7 |
| Early online date | 9 Jun 2014 |
| DOIs | |
| Publication status | Published - Jul 2014 |
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ASJC Scopus subject areas
- Applied Psychology
- Marketing
Cite this
Store atmospherics : a multisensory perspective. / Spence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; Roggeveen, Anne L.
In: Psychology and Marketing, Vol. 31, No. 7, 07.2014, p. 472-488.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Store atmospherics
T2 - a multisensory perspective
AU - Spence, Charles
AU - Puccinelli, Nancy M.
AU - Grewal, Dhruv
AU - Roggeveen, Anne L.
PY - 2014/7
Y1 - 2014/7
N2 - Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's "sensory experience." The key question is how should a company design its multisensory atmospherics in store to ensure that the return on its investment is worthwhile? This paper reviews the scientific evidence related to visual, auditory, tactile, olfactory, and gustatory aspects of the store environment and their influence on the consumer's shopping behavior. The findings emphasize the need for further research to address how the multisensory retail environment shapes customer experience and shopping behavior.
AB - Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's "sensory experience." The key question is how should a company design its multisensory atmospherics in store to ensure that the return on its investment is worthwhile? This paper reviews the scientific evidence related to visual, auditory, tactile, olfactory, and gustatory aspects of the store environment and their influence on the consumer's shopping behavior. The findings emphasize the need for further research to address how the multisensory retail environment shapes customer experience and shopping behavior.
UR - http://www.scopus.com/inward/record.url?scp=84901982589&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1002/mar.20709
U2 - 10.1002/mar.20709
DO - 10.1002/mar.20709
M3 - Article
VL - 31
SP - 472
EP - 488
JO - Psychology and Marketing
JF - Psychology and Marketing
SN - 0742-6046
IS - 7
ER -