Stirring the Marketing Cauldron: Commentary on a Strange Brew

Lorna Stevens, Pauline Maclaran, Miriam Catterall

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	16
Pages (from-to)	80-83
Number of pages	4
Journal	Marketing Intelligence and Planning
Volume	16
Issue number	2
Publication status	Published - 1998

Cite this

@article{be3cd48469714a4398664fc2cb17aa63,

title = "Stirring the Marketing Cauldron: Commentary on a Strange Brew",

author = "Lorna Stevens and Pauline Maclaran and Miriam Catterall",

year = "1998",

language = "English",

volume = "16",

pages = "80--83",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}