TY - GEN
T1 - Staging Blockchain Technology in the Customer's Journey through Service Design
T2 - 2nd International Conference on Industrial Control Network and System Engineering Research, ICNSER 2020
AU - Durugy, Evelyn
AU - Darouichi, Oussama
AU - Fragniere, Emmanuel
N1 - Publisher Copyright:
© 2020 ACM.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/6/19
Y1 - 2020/6/19
N2 - Thanks to the growing trend of the sharing economy and the increased need for innovative mobility solutions, the bike sharing sector has gained considerable importance. However, the privacy of the participants is at risk as their user and travel profiles are not only collected and used by bike sharing service providers. In addition, for the bike share provider, problems have arisen due to increased vandalism and theft of the vehicles on offer. Therefore, this experimental study shows why Blockchain could solve this problem by eliminating dependency on third parties and allowing an economical and user-friendly mode of transport between participants directly. As part of this research, we have "staged"the blockchain through service design in the context of bike sharing. Blockchain will only demonstrate its value when integrated into real service experiences. Our main conclusion is that "blockchain staging"is more important than the technological dimension of smart contracts.
AB - Thanks to the growing trend of the sharing economy and the increased need for innovative mobility solutions, the bike sharing sector has gained considerable importance. However, the privacy of the participants is at risk as their user and travel profiles are not only collected and used by bike sharing service providers. In addition, for the bike share provider, problems have arisen due to increased vandalism and theft of the vehicles on offer. Therefore, this experimental study shows why Blockchain could solve this problem by eliminating dependency on third parties and allowing an economical and user-friendly mode of transport between participants directly. As part of this research, we have "staged"the blockchain through service design in the context of bike sharing. Blockchain will only demonstrate its value when integrated into real service experiences. Our main conclusion is that "blockchain staging"is more important than the technological dimension of smart contracts.
KW - Blockchain technology
KW - Human-centric approaches
KW - Service design
KW - Sharing economy
UR - http://www.scopus.com/inward/record.url?scp=85092741323&partnerID=8YFLogxK
U2 - 10.1145/3411016.3411161
DO - 10.1145/3411016.3411161
M3 - Chapter in a published conference proceeding
AN - SCOPUS:85092741323
T3 - ACM International Conference Proceeding Series
SP - 70
EP - 76
BT - Proceedings of the 2nd International Conference on Industrial Control Network and System Engineering Research, ICNSER 2020
PB - Association for Computing Machinery
Y2 - 19 June 2020 through 20 June 2020
ER -