TY - JOUR
T1 - Social media in union communications
T2 - an international study with UNI global union affiliates
AU - Panagiotopoulos, Panagiotis
AU - Barnett, Julie
PY - 2015/9
Y1 - 2015/9
N2 - This article assesses the use of social media in union communications based on an international survey with 149 unions affiliated with UNI Global Union. High expectations of union modernization, leadership and pressures from members are likely to drive the agenda of social media within unions. However, the actual use of different channels is based on organizational variables such as membership base and participation in communities of practice. Beliefs about the anticipated benefits and risks of social media were not found to be influential in these early assessments. Implications for union communication strategies are discussed.
AB - This article assesses the use of social media in union communications based on an international survey with 149 unions affiliated with UNI Global Union. High expectations of union modernization, leadership and pressures from members are likely to drive the agenda of social media within unions. However, the actual use of different channels is based on organizational variables such as membership base and participation in communities of practice. Beliefs about the anticipated benefits and risks of social media were not found to be influential in these early assessments. Implications for union communication strategies are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84893825224&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1111/bjir.12060
U2 - 10.1111/bjir.12060
DO - 10.1111/bjir.12060
M3 - Article
SN - 0007-1080
VL - 53
SP - 508
EP - 532
JO - British Journal of Industrial Relations
JF - British Journal of Industrial Relations
IS - 3
ER -