Social media in union communications: an international study with UNI global union affiliates

Panagiotis Panagiotopoulos, Julie Barnett

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

This article assesses the use of social media in union communications based on an international survey with 149 unions affiliated with UNI Global Union. High expectations of union modernization, leadership and pressures from members are likely to drive the agenda of social media within unions. However, the actual use of different channels is based on organizational variables such as membership base and participation in communities of practice. Beliefs about the anticipated benefits and risks of social media were not found to be influential in these early assessments. Implications for union communication strategies are discussed.
LanguageEnglish
Pages508-532
Number of pages25
JournalBritish Journal of Industrial Relations
Volume53
Issue number3
Early online date15 Feb 2014
DOIs
StatusPublished - Sep 2015

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Communication
Modernization
International studies
Social media
Agenda
Organizational variables
Communication strategies
Participation
Communities of practice

Cite this

Social media in union communications : an international study with UNI global union affiliates. / Panagiotopoulos, Panagiotis; Barnett, Julie.

In: British Journal of Industrial Relations, Vol. 53, No. 3, 09.2015, p. 508-532.

Research output: Contribution to journalArticle

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