Social belonging and the social collective: Understanding how processes shape youth markets

Julie Tinson, Maria Francesca Piacentini, Peter Nuttall, Hayley Cocker

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Adopting a relative perspective on poverty, this article reflects on the social and psychological aspects of market access in a context of abundance. We consider the recent introduction of a consumption-related adolescent youth ritual and the implications this has for those who are financially disadvantaged and their ability to negotiate and navigate the market. Using dimensions of market practice as a lens, we reveal a system that resists reduction to individual actors and demonstrate how and in what ways the social collective facilitates social belonging as well as promoting higher level educational goals. This has important consequences for our understanding of meaningful social practice as well as realizing what is being shaped through market practices.

Original languageEnglish
Pages (from-to)201-217
Number of pages17
JournalMarketing Theory
Volume17
Issue number2
DOIs
Publication statusPublished - 1 Jun 2017

Keywords

  • Belonging
  • informal economies
  • social collective
  • youth
  • youth ritual

ASJC Scopus subject areas

  • Marketing

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