Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery

Brett Martin, Simon J Pervan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	134-137
Number of pages	4
Journal	Advances in Consumer Research
Volume	33
Publication status	Published - 2006

Cite this

@article{e507aab472784927b261d08a5d285e3a,

title = "Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery",

author = "Brett Martin and Pervan, \{Simon J\}",

year = "2006",

language = "English",

volume = "33",

pages = "134--137",

journal = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}