Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery

Brett Martin, Simon J Pervan

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)134-137
Number of pages4
JournalAdvances in Consumer Research
Volume33
Publication statusPublished - 2006

Cite this

Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery. / Martin, Brett; Pervan, Simon J.

In: Advances in Consumer Research, Vol. 33, 2006, p. 134-137.

Research output: Contribution to journalArticle

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