| Original language | English |
|---|---|
| Pages (from-to) | 134-137 |
| Number of pages | 4 |
| Journal | Advances in Consumer Research |
| Volume | 33 |
| Publication status | Published - 2006 |
Soap operas in New Zealand and the U.S.: product placement strategy and consumption imagery
Brett Martin, Simon J Pervan
Research output: Contribution to journal › Article › peer-review