Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley

Michael Beverland, Michael Ewing

Research output: Contribution to journal › Article › peer-review

26 Citations (SciVal)

Access to Document

@article{be31d008a65142a39ec528813440688f,

title = "Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley",

author = "Michael Beverland and Michael Ewing",

year = "2005",

month = sep,

day = "1",

doi = "10.1016/j.bushor.2005.01.001",

language = "English",

volume = "48",

pages = "385--391",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

number = "5",

}

TY - JOUR

T1 - Slowing the adoption and diffusion process to enhance brand repositioning

T2 - the consumer driven repositioning of Dunlop Volley

AU - Beverland, Michael

AU - Ewing, Michael

PY - 2005/9/1

Y1 - 2005/9/1

UR - http://dx.doi.org/10.1016/j.bushor.2005.01.001

UR - https://www.scopus.com/pages/publications/22544473880

U2 - 10.1016/j.bushor.2005.01.001

DO - 10.1016/j.bushor.2005.01.001

M3 - Article

SN - 0007-6813

VL - 48

SP - 385

EP - 391

JO - Business Horizons

JF - Business Horizons

IS - 5

ER -