Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley

Michael Beverland, Michael Ewing

Research output: Contribution to journalArticle

16 Citations (Scopus)
Original languageEnglish
Pages (from-to)385-391
JournalBusiness Horizons
Volume48
Issue number5
DOIs
Publication statusPublished - 1 Sep 2005

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