Size-inclusive online fashion retailing as a win-win: mitigating perceived risk through body-size similarity

Yerong Zhang, Iina Ikonen, Jiska Eelen, Francesca Sotgiu

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 9 Jul 2023
Event	EACR (Association for Consumer Research European conference) - Amsterdam, Netherlands Duration: 6 Jul 2023 → 9 Jul 2023

Conference	EACR (Association for Consumer Research European conference)
Country/Territory	Netherlands
City	Amsterdam
Period	6/07/23 → 9/07/23

Cite this

@conference{044ebd7a8a884def8ff1aac10fccd6b4,

title = "Size-inclusive online fashion retailing as a win-win: mitigating perceived risk through body-size similarity",

author = "Yerong Zhang and Iina Ikonen and Jiska Eelen and Francesca Sotgiu",

year = "2023",

month = jul,

day = "9",

language = "English",

note = "EACR (Association for Consumer Research European conference) ; Conference date: 06-07-2023 Through 09-07-2023",

}