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Showcasing articles that focus on metrics and analytics in retailing

Anne L. Roggeveen (Editor), Raj Sethuraman (Editor), V. Kumar (Editor), Rajkumar Venkatesan (Editor)

Research output: Contribution to journalSpecial issuepeer-review

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Abstract

Overview of the Special Issue.
Original languageEnglish
Pages (from-to)493-495
Number of pages3
JournalJournal of Retailing
Volume97
Issue number4
Early online date7 Oct 2021
DOIs
Publication statusPublished - 31 Dec 2021

ASJC Scopus subject areas

  • Marketing

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