Showcasing articles that focus on metrics and analytics in retailing

Anne L. Roggeveen; Raj Sethuraman; V. Kumar; Rajkumar Venkatesan

doi:10.1016/j.jretai.2021.09.002

Showcasing articles that focus on metrics and analytics in retailing

Anne L. Roggeveen, Raj Sethuraman, V. Kumar, Rajkumar Venkatesan

Research output: Contribution to journal › Editorial › peer-review

1 Citation (SciVal)

Original language	English
Pages (from-to)	493-495
Number of pages	3
Journal	Journal of Retailing
Volume	97
Issue number	4
DOIs	https://doi.org/10.1016/j.jretai.2021.09.002
Publication status	Published - 31 Dec 2021

ASJC Scopus subject areas

Marketing

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10.1016/j.jretai.2021.09.002

Cite this

@article{948dcb78e81a45da8145c1c91f1c2153,

title = "Showcasing articles that focus on metrics and analytics in retailing",

author = "Roggeveen, {Anne L.} and Raj Sethuraman and V. Kumar and Rajkumar Venkatesan",

year = "2021",

month = dec,

day = "31",

doi = "10.1016/j.jretai.2021.09.002",

language = "English",

volume = "97",

pages = "493--495",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier",

number = "4",

}

TY - JOUR

T1 - Showcasing articles that focus on metrics and analytics in retailing

AU - Roggeveen, Anne L.

AU - Sethuraman, Raj

AU - Kumar, V.

AU - Venkatesan, Rajkumar

PY - 2021/12/31

Y1 - 2021/12/31

UR - http://www.scopus.com/inward/record.url?scp=85116687161&partnerID=8YFLogxK

U2 - 10.1016/j.jretai.2021.09.002

DO - 10.1016/j.jretai.2021.09.002

M3 - Editorial

AN - SCOPUS:85116687161

SN - 0022-4359

VL - 97

SP - 493

EP - 495

JO - Journal of Retailing

JF - Journal of Retailing

IS - 4

ER -

Showcasing articles that focus on metrics and analytics in retailing

ASJC Scopus subject areas

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