Shame campaigns and environmental justice: corporate shaming as activist strategy

Research output: Contribution to journalArticle

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Abstract

Shame campaigns aim to change industry practices by targeting the reputational value of individual firms. They occupy a contested political space from which they leverage existing inequalities in the market to redress political inequalities on the ground. Two such campaigns – the No Dirty Gold and Global Finance campaigns – are assessed based upon their ability to overcome the limitations of relying on markets for leverage and selectively targeting firms directly. While activists connect companies’ right to profit with social and environmental responsibilities, they do not directly tackle over-consumption and have done little work to reduce economic inequality. However, campaigners work to rectify existing political inequalities through their efforts to promote transparency, supply educational information, and facilitate inclusive debate amongst stakeholders. While shame campaigns reflect many of the inherent contradictions of global civil society, activists manage to challenge unwanted industry activities by circumventing the state institutions that facilitate their imposition.
LanguageEnglish
Pages263-281
JournalEnvironmental Politics
Volume23
Issue number2
DOIs
StatusPublished - 4 Mar 2014

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environmental justice
shame
targeting
campaign
justice
market
industry
civil society
transparency
finance
stakeholder
gold
firm
economics
profit
responsibility
ability
redress
consumption

Keywords

  • environmental activism
  • direct targeting
  • Mining
  • Finance
  • Jewellery
  • Jewelry

Cite this

Shame campaigns and environmental justice: corporate shaming as activist strategy. / Bloomfield, Michael John.

In: Environmental Politics, Vol. 23, No. 2, 04.03.2014, p. 263-281.

Research output: Contribution to journalArticle

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