Service Quality in Spectator Sports: A Review and Research Agenda

Rui Biscaia, Ricardo F. Ramos, Masayuki Yoshida, Yukyoum Kim

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Abstract

Although service quality in spectator sports has been subject to extensive research, comprehensive studies mapping the intellectual structure and foundations of service quality in spectator sports are scant. The purpose of the current study was to synthesise and analyse the literature on service quality in spectator sports, and set a new research agenda by conducting a hybrid integrated review of the articles between 1996 and 2023. A total of 149 peer-reviewed journal articles were analyzed. First, a bibliometric analysis provided the citation structure and evolution of publications, source impact, most cited articles, most productive authors and associated impact. Then, a framework-based review including the articles' context, theories, type of study, service quality dimensions, spectator outcomes and limitations was conducted to provide a comprehensive overview of the current state of knowledge and identify future research directions. This study contributes to the literature by uncovering the structure and intellectual base of existent research, identifying gaps and suggesting a research agenda to deepen the understanding and management of service quality in spectator sports.

Original languageEnglish
Article numbere13086
JournalInternational Journal Of Consumer Studies
Volume48
Issue number6
Early online date30 Oct 2024
DOIs
Publication statusPublished - 30 Nov 2024

Data Availability Statement

The data that support the findings of this study are available from the
corresponding author upon reasonable request.

Funding

This work was supported by the Funda\u00E7\u00E3o para a Ci\u00EAncia e Tecnologia (FCT) within the following Projects: UIDB/04466/2020 and UIDP/04466/2020. Funding:

FundersFunder number
Fundação para a Ciência e a TecnologiaUIDB/04466/2020, UIDP/04466/2020
Fundação para a Ciência e a Tecnologia

    Keywords

    • bibliometric analysis
    • consumers
    • fans
    • intellectual structure
    • service quality
    • spectator sports

    ASJC Scopus subject areas

    • Applied Psychology
    • Economics and Econometrics
    • Public Health, Environmental and Occupational Health
    • Marketing

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