Service-dominant logic and consumer culture theory: natural allies in an emerging paradigm

Eric Arnould

Research output: Chapter or section in a book/report/conference proceedingChapter or section

53 Citations (SciVal)
Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsR. W. Belk, J. F. Sherry
Place of PublicationOxford, U. K.
ISBN (Print)9780762314461
Publication statusPublished - 2007

Publication series

NameResearch in Consumer Behavior

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