Service-dominant logic and consumer culture theory: natural allies in an emerging paradigm

Eric Arnould

Research output: Chapter in Book/Report/Conference proceedingChapter

43 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsR. W. Belk, J. F. Sherry
Place of PublicationOxford, U. K.
PublisherElsevier
Pages57-78
ISBN (Print)9780762314461
Publication statusPublished - 2007

Publication series

NameResearch in Consumer Behavior
Volume11

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