Served by a Cyborg: Understanding Consumer Responses to Human Enhancement Technologies

Nicole Hess; Martin Mende; Maura Scott; Anne Roggeveen; Dhruv Grewal

Served by a Cyborg: Understanding Consumer Responses to Human Enhancement Technologies

Nicole Hess, Martin Mende, Maura Scott, Anne Roggeveen, Dhruv Grewal

Research output: Working paper / Preprint › Working paper

Abstract

Uses online experiments to determine how human enhancement technologies such as exoskeletons or smart glasses affect consumer satisfaction and perception of frontline service employees in high (healthcare) versus low (retail) dependency contexts.

Original language	English
Publisher	Marketing Science Institute
Publication status	Published - 26 Nov 2024

Publication series

Name	Marketing Science Institute Reports

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Access to Document

https://www.msi.org/working-paper/served-by-a-cyborg-understanding-consumer-respo0nses-to-human-enhancement-technologies/

Cite this

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Served by a Cyborg: Understanding Consumer Responses to Human Enhancement Technologies

Abstract

Publication series

UN SDGs

Access to Document

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Cite this