In the discrete-time supercritical branching random walk, there is a Kesten-Stigum type result for the martingales formed by the Laplace transform of the $n$th generation positions. Roughly, this says that for suitable values of the argument of the Laplace transform the martingales converge in mean provided an "$X \log X$" condition holds. Here it is established that when this moment condition fails, so that the martingale ..converges to zero, it is possible to find a (Seneta-Heyde) renormalization of the martingale that converges in probability to a finite nonzero limit when the process survives. As part of the proof, a Seneta-Heyde renormalization of the general (Crump-Mode-Jagers) branching process is obtained; in this case the convergence holds almost surely. The results rely heavily on a detailed study of the functional equation that the Laplace transform of the limit must satisfy.