TY - JOUR
T1 - ‘Selling’ Strategy in cultural organizations
T2 - museum guides in action
AU - Balogun, Julia
AU - Best, Katie
AU - LÊ, Jane
PY - 2015
Y1 - 2015
N2 - This paper explores how workers in the public and non-profit sectors contribute to cultural organizations' realized strategy. Using a workplace studies approach, we analyse the work of museum tour guides as a salient example of frontline workers. Our findings demonstrate the subtle and intricate work of tour guides in realizing the strategic aims of cultural organizations: These workers skillfully combine language, material and bodily expressions in the flow of their everyday work to bring strategy into being.
AB - This paper explores how workers in the public and non-profit sectors contribute to cultural organizations' realized strategy. Using a workplace studies approach, we analyse the work of museum tour guides as a salient example of frontline workers. Our findings demonstrate the subtle and intricate work of tour guides in realizing the strategic aims of cultural organizations: These workers skillfully combine language, material and bodily expressions in the flow of their everyday work to bring strategy into being.
UR - http://proceedings.aom.org/search?fulltext=selling+strategy+in+cultural+organizations&submit=yes&x=0&y=0
UR - http://dx.doi.org/10.5465/AMBPP.2015.38
U2 - 10.5465/AMBPP.2015.38
DO - 10.5465/AMBPP.2015.38
M3 - Article
SN - 0896-7911
VL - 2015
JO - Academy of Management Best Paper Proceedings
JF - Academy of Management Best Paper Proceedings
IS - 1
M1 - 11622
ER -