Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective

Brett Martin, Ekant Veer, Simon Pervan

Research output: Contribution to journalArticle

33 Citations (Scopus)
Original languageEnglish
Pages (from-to)197-209
Number of pages13
JournalMarketing Letters
Volume18
Issue number3
DOIs
Publication statusPublished - 2007

Cite this