Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective

Brett Martin, Ekant Veer, Simon Pervan

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@article{6fb537cd979f4123814b5bd19850f6eb,

title = "Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective",

author = "Brett Martin and Ekant Veer and Simon Pervan",

year = "2007",

doi = "10.1007/s11002-007-9014-1",

language = "English",

volume = "18",

pages = "197--209",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}

TY - JOUR

T1 - Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective

AU - Martin, Brett

AU - Veer, Ekant

AU - Pervan, Simon

PY - 2007

Y1 - 2007

UR - http://dx.doi.org/10.1007/s11002-007-9014-1

U2 - 10.1007/s11002-007-9014-1

DO - 10.1007/s11002-007-9014-1

M3 - Article

SN - 0923-0645

VL - 18

SP - 197

EP - 209

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -