Seeking relief from negative emotions: Customer revenge as a self-control conflict

Eleni-Maria Gemtou, Haiming Hang

Research output: Contribution to conferencePaper

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Conference

Conference2017 Summer American Marketing Association Conference
Period4/08/176/08/17
Internet address

Cite this

Gemtou, E-M., & Hang, H. (2017). Seeking relief from negative emotions: Customer revenge as a self-control conflict. Paper presented at 2017 Summer American Marketing Association Conference, .