Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

R. G. Heath

Research output: Book/Report › Book

62 Citations (SciVal)

Cite this

TY - BOOK

T1 - Seducing the Subconscious

T2 - The Psychology of Emotional Influence in Advertising

AU - Heath, R. G.

PY - 2012

Y1 - 2012

UR - http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470974885.html

UR - https://www.scopus.com/pages/publications/84891584911

M3 - Book

SN - 9780470974889

BT - Seducing the Subconscious

PB - Wiley-Blackwell

CY - Chichester, U. K.

ER -