Sapioemotionality as a New Attribute in Socio-Cultural Studies

Given the significance of people’s attitudes in shaping thedominant culture of a society, this study intends to see howpeople react or are emotionally aroused when they see anintelligent person (i.e., sapioemotionality), and then examinethe underlying cultulinguistic reasons for different degrees ofsapioemotionality in the Persian culture. To do so, first, asapioemotionality scale was developed and validated using440 individuals. For further analysis, 68 interviews wereconducted and a list of Persian, knowledge-relatedutterances/expressions were extracted to cross-validate thequantitative findings. Structural equation modeling (SEM)and t-test were used to analyze the quantitative data, andcultuling (culture + language) analysis was employed toexamine the qualitative data. The results substantiated thevalidity of the proposed scale, revealing that the level ofsapioemotionality is dwindling in Iranian society. Cultulinganalysis, confirming the low level of sapioemotionality,espoused the quantitative findings. In the end, the resultswere discussed, and a number of suggestions were made to shed more light on sapioemotionality.