Rudiments of a value praxeology

E. J. Arnould

Research output: Contribution to journalArticlepeer-review

26 Citations (Scopus)

Abstract

This commentary complements Karababa and Kjeldgaard's fine review paper. It discusses how a practice theory of value might be developed. It suggest value is one outcome of practices. And it draws attention to how value producing practices might differ depending upon what regime of value dominates. It encourages us to think that value producing practices critical to consumer culture differ from those in other cultural contexts.
Original languageEnglish
Pages (from-to)129-133
Number of pages5
JournalMarketing Theory
Volume14
Issue number1
Early online date8 Aug 2013
DOIs
Publication statusPublished - Mar 2014

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