Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues

Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält

Management

Research output: Contribution to journal › Article › peer-review

23 Citations (SciVal)

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- Last Name(descending)

Jens Nordfalt
- J.G.Nordfaltbath.acuk
- Management - Professor
- Marketing, Business & Society
Person: Research & Teaching