| Original language | English |
|---|---|
| Pages (from-to) | 1163-1165 |
| Number of pages | 3 |
| Journal | Journal of Marketing Management |
| Volume | 39 |
| Issue number | 13-14 |
| Early online date | 20 Oct 2023 |
| DOIs | |
| Publication status | Published - 31 Dec 2023 |
ASJC Scopus subject areas
- Strategy and Management
- Marketing