Original language | English |
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Pages (from-to) | 1163-1165 |
Number of pages | 3 |
Journal | Journal of Marketing Management |
Volume | 39 |
Issue number | 13-14 |
Early online date | 20 Oct 2023 |
DOIs | |
Publication status | Published - 31 Dec 2023 |
ASJC Scopus subject areas
- Strategy and Management
- Marketing