Rhythms of Strategy

In this article, we argue that strategy research can be reinvigorated by attending to Henry Lefebvre’s rhythmanalysis. Through Rhythmanalysis, Lefebvre brings together spatiality and temporality and shows how rhythms are critical for both social and natural. We use the insights offered by Lefebvre to examine how strategy can be and should be understood. We offer some conceptual clarity around the rhythmic nature of strategy, the ontological implications of following rhythms for strategy research and explain what methodological implication rhythmanalysis introduces for SAP. We also introduce and develop the concept of ‘orga-nature’ to argue how the intersection between the natural and organizational are to be understood and what these mean for modern businesses.