Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Daniel Villanova, Anand V. Bodapati, Nancy Puccinelli, Michael Tsiros, Ronald Goodstein, Tarun Kushwaha, Rajneesh Suri, Henry Ho, Renee Brandon, Cheryl Hatfield

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Retailing
Early online date17 Feb 2021
Publication statusE-pub ahead of print - 17 Feb 2021

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