Retailer Marketing Communications in the Digital Age:: Getting the Right Message to the Right Shopper at the Right Time

Daniel Villanova; Anand V. Bodapati; Nancy Puccinelli; Michael Tsiros; Ronald Goodstein; Tarun Kushwaha; Rajneesh Suri; Henry Ho; Renee Brandon; Cheryl Hatfield

doi:10.1016/j.jretai.2021.02.001

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Daniel Villanova, Anand V. Bodapati, Nancy Puccinelli, Michael Tsiros, Ronald Goodstein, Tarun Kushwaha, Rajneesh Suri, Henry Ho, Renee Brandon, Cheryl Hatfield

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Retailing
Early online date	17 Feb 2021
DOIs	https://doi.org/10.1016/j.jretai.2021.02.001
Publication status	E-pub ahead of print - 17 Feb 2021

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. / Villanova, Daniel; Bodapati, Anand V.; Puccinelli, Nancy; Tsiros, Michael; Goodstein, Ronald; Kushwaha, Tarun; Suri, Rajneesh; Ho, Henry; Brandon, Renee; Hatfield, Cheryl.

In: Journal of Retailing, 17.02.2021.

Research output: Contribution to journal › Article › peer-review

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title = "Retailer Marketing Communications in the Digital Age:: Getting the Right Message to the Right Shopper at the Right Time",

author = "Daniel Villanova and Bodapati, {Anand V.} and Nancy Puccinelli and Michael Tsiros and Ronald Goodstein and Tarun Kushwaha and Rajneesh Suri and Henry Ho and Renee Brandon and Cheryl Hatfield",

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AU - Villanova, Daniel

AU - Bodapati, Anand V.

AU - Puccinelli, Nancy

AU - Tsiros, Michael

AU - Goodstein, Ronald

AU - Kushwaha, Tarun

AU - Suri, Rajneesh

AU - Ho, Henry

AU - Brandon, Renee

AU - Hatfield, Cheryl

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