Retail atmospherics and in-store nonverbal cues: An introduction

Dhruv Grewal, Anne L. Roggeveen, Nancy M. Puccinelli, Charles Spence

Research output: Contribution to journalArticle

20 Citations (Scopus)

Abstract

Customers' in-store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.

Original languageEnglish
Pages (from-to)469-471
Number of pages3
JournalPsychology and Marketing
Volume31
Issue number7
DOIs
Publication statusPublished - 2014

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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