Retail atmospherics and in-store nonverbal cues

An introduction

Dhruv Grewal, Anne L. Roggeveen, Nancy M. Puccinelli, Charles Spence

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Customers' in-store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.

Original languageEnglish
Pages (from-to)469-471
Number of pages3
JournalPsychology and Marketing
Volume31
Issue number7
DOIs
Publication statusPublished - 2014

Fingerprint

Cues
Research
Retail
Shopping behavior

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

Cite this

Retail atmospherics and in-store nonverbal cues : An introduction. / Grewal, Dhruv; Roggeveen, Anne L.; Puccinelli, Nancy M.; Spence, Charles.

In: Psychology and Marketing, Vol. 31, No. 7, 2014, p. 469-471.

Research output: Contribution to journalArticle

Grewal, Dhruv ; Roggeveen, Anne L. ; Puccinelli, Nancy M. ; Spence, Charles. / Retail atmospherics and in-store nonverbal cues : An introduction. In: Psychology and Marketing. 2014 ; Vol. 31, No. 7. pp. 469-471.
@article{4e55e221ceba4de69894952a32d85d68,
title = "Retail atmospherics and in-store nonverbal cues: An introduction",
abstract = "Customers' in-store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.",
author = "Dhruv Grewal and Roggeveen, {Anne L.} and Puccinelli, {Nancy M.} and Charles Spence",
year = "2014",
doi = "10.1002/mar.20708",
language = "English",
volume = "31",
pages = "469--471",
journal = "Psychology and Marketing",
issn = "0742-6046",
publisher = "Wiley-Liss Inc.",
number = "7",

}

TY - JOUR

T1 - Retail atmospherics and in-store nonverbal cues

T2 - An introduction

AU - Grewal, Dhruv

AU - Roggeveen, Anne L.

AU - Puccinelli, Nancy M.

AU - Spence, Charles

PY - 2014

Y1 - 2014

N2 - Customers' in-store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.

AB - Customers' in-store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.

UR - http://www.scopus.com/inward/record.url?scp=84901997178&partnerID=8YFLogxK

UR - http://dx.doi.org/10.1002/mar.20708

U2 - 10.1002/mar.20708

DO - 10.1002/mar.20708

M3 - Article

VL - 31

SP - 469

EP - 471

JO - Psychology and Marketing

JF - Psychology and Marketing

SN - 0742-6046

IS - 7

ER -