Response to "Art versus commerce as a macromarketing theme"

Alan Bradshaw, Pierre McDonagh, David Marshall

Research output: Contribution to journalArticle

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)81-83
JournalJournal of Macromarketing
Volume26
Issue number1
DOIs
Publication statusPublished - 1 Jun 2006

Keywords

  • Sustainability

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