Response to "Art versus commerce as a macromarketing theme"

Alan Bradshaw; Pierre McDonagh; David Marshall

doi:10.1177/0276146705285693

Response to "Art versus commerce as a macromarketing theme"

Alan Bradshaw, Pierre McDonagh, David Marshall

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Research output: Contribution to journal › Article › peer-review

10 Citations (SciVal)

Original language	English
Pages (from-to)	81-83
Journal	Journal of Macromarketing
Volume	26
Issue number	1
DOIs	https://doi.org/10.1177/0276146705285693
Publication status	Published - 1 Jun 2006

Keywords

Sustainability

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10.1177/0276146705285693

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title = "Response to {"}Art versus commerce as a macromarketing theme{"}",

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author = "Alan Bradshaw and Pierre McDonagh and David Marshall",

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AU - McDonagh, Pierre

AU - Marshall, David

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KW - Sustainability

UR - http://dx.doi.org/10.1177/0276146705285693

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Response to "Art versus commerce as a macromarketing theme"

Keywords

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