Resource partitioning and strategies in markets for technology

Andrea Fosfuri, Marco S. Giarratana, Szabolcs Szilard Sebrek

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

By bridging literature on resource partitioning and markets for technology, this article proposes that companies that pursue a broad (focused) product strategy buy more (less) technology in the market but sign fewer (more) deals as technology suppliers. Furthermore, an alignment between product and technology market strategies increases firms’ survival chances: Companies that pursue a broad (focused) product strategy are more likely to prosper when they buy (sell) technology in the market. To test these contentions, the authors consider a population of 736 firms that entered the security software industry between 1989 and 2002.

Original languageEnglish
Pages (from-to)251-274
Number of pages24
JournalStrategic Organization
Volume18
Issue number2
DOIs
Publication statusPublished - 1 May 2020

Keywords

  • licensing
  • market for technology
  • resource partitioning
  • security software
  • survival

ASJC Scopus subject areas

  • Business and International Management
  • Education
  • Industrial relations
  • Strategy and Management

Fingerprint Dive into the research topics of 'Resource partitioning and strategies in markets for technology'. Together they form a unique fingerprint.

Cite this