Relationship marketing, E-commerce and the emancipation of the consumer

James Fitchett, Pierre McDonagh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCustomer Service
Subtitle of host publicationEmpowerment and Entrapment
EditorsAndrew Sturdy, Irena Grugulis, Hugh Willmott
Place of PublicationBasingstoke, U. K.
PublisherPalgrave Macmillan
Pages191-200
Number of pages9
ISBN (Print)9780333946077
Publication statusPublished - 29 Mar 2001

Publication series

NameCritical Perspectives on Work and Organisations

Keywords

  • Sustainability

Cite this

Fitchett, J., & McDonagh, P. (2001). Relationship marketing, E-commerce and the emancipation of the consumer. In A. Sturdy, I. Grugulis, & H. Willmott (Eds.), Customer Service: Empowerment and Entrapment (pp. 191-200). (Critical Perspectives on Work and Organisations). Palgrave Macmillan.