Relationship marketing, E-commerce and the emancipation of the consumer

James Fitchett; Pierre McDonagh

Relationship marketing, E-commerce and the emancipation of the consumer

Management

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Customer Service
Subtitle of host publication	Empowerment and Entrapment
Editors	Andrew Sturdy, Irena Grugulis, Hugh Willmott
Place of Publication	Basingstoke, U. K.
Publisher	Palgrave Macmillan
Pages	191-200
Number of pages	9
ISBN (Print)	9780333946077
Publication status	Published - 29 Mar 2001

Publication series

Name	Critical Perspectives on Work and Organisations

Keywords

Sustainability

Cite this

Relationship marketing, E-commerce and the emancipation of the consumer. / Fitchett, James; McDonagh, Pierre.
Customer Service: Empowerment and Entrapment. ed. / Andrew Sturdy; Irena Grugulis; Hugh Willmott. Basingstoke, U. K.: Palgrave Macmillan, 2001. p. 191-200 (Critical Perspectives on Work and Organisations).

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

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SP - 191

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Relationship marketing, E-commerce and the emancipation of the consumer

Publication series

Keywords

Other files and links

Cite this