Reinforcement and low attention processing

R. G. Heath

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

8 Citations (SciVal)

Original language	English
Title of host publication	Sage Handbook of Advertising
Editors	G. Tellis, T. Ambler
Place of Publication	Los Angeles, U. S. A.
Publisher	Sage Publications
ISBN (Print)	9781412918862
DOIs	https://doi.org/10.4135/9781848607897.n6
Publication status	Published - 2007

Access to Document

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year = "2007",

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T1 - Reinforcement and low attention processing

AU - Heath, R. G.

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BT - Sage Handbook of Advertising

A2 - Tellis, G.

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PB - Sage Publications

CY - Los Angeles, U. S. A.

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