Reinforcement and low attention processing

R. G. Heath

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)
Original languageEnglish
Title of host publicationSage Handbook of Advertising
EditorsG. Tellis, T. Ambler
Place of PublicationLos Angeles, U. S. A.
PublisherSage Publications
ISBN (Print)9781412918862
Publication statusPublished - 2007

Cite this

Heath, R. G. (2007). Reinforcement and low attention processing. In G. Tellis, & T. Ambler (Eds.), Sage Handbook of Advertising Sage Publications.