Reinforcement and low attention processing

R. G. Heath

Research output: Chapter or section in a book/report/conference proceedingChapter or section

5 Citations (SciVal)
Original languageEnglish
Title of host publicationSage Handbook of Advertising
EditorsG. Tellis, T. Ambler
Place of PublicationLos Angeles, U. S. A.
PublisherSage Publications
ISBN (Print)9781412918862
Publication statusPublished - 2007

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