| Original language | English |
|---|---|
| Title of host publication | Sage Handbook of Advertising |
| Editors | G. Tellis, T. Ambler |
| Place of Publication | Los Angeles, U. S. A. |
| Publisher | Sage Publications |
| ISBN (Print) | 9781412918862 |
| Publication status | Published - 2007 |
Reinforcement and low attention processing
R. G. Heath
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section
8
Citations
(SciVal)