Regulatory fit: A meta-analytic synthesis

Scott Motyka, Dhruv Grewal, Nancy M. Puccinelli, Anne L. Roggeveen, Tamar Avnet, Ahmad Daryanto, Ko de Ruyter, Martin Wetzels

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Research output: Contribution to journal › Article › peer-review

130 Citations (SciVal)

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Nancy Puccinelli
- N.M.Puccinellibath.acuk
- Management - Professor
- Marketing, Business & Society
Person: Research & Teaching