Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?

Abhijit Guha, Dhruv Grewal, Abhijit Biswas, Swati Verma, Somak Banerjee, Jens Nordfält

Management

Babson College

Research output: Contribution to journal › Article › peer-review

64 Citations (SciVal)

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- Last Name(descending)

Jens Nordfalt
- J.G.Nordfaltbath.acuk
- Management - Professor
- Marketing, Business & Society
Person: Research & Teaching