Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?

Abhijit Guha, Dhruv Grewal, Abhijit Biswas, Swati Verma, Somak Banerjee, Jens Nordfält

Research output: Contribution to journalArticlepeer-review

38 Citations (SciVal)

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Business & Economics